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drs 2018

concept with design stragety

We were given a group project at college by drs 2018 where the term "catalyst" was going to be used for the upcoming design conference. Tamara and I developed our concept recognising that designers, and especially those involved in design research, are agents for change – a change that is constant. With that in mind, and taking the year 2018 as a starting point, we combined twenty horizontal lines with eighteen vertical lines, giving us the unique 'DRS Grid'. This grid will be used as the basis for everything created for the visual identity strategy and will be supported by a strong typographic approach and colour palette.


The visual strategy will not be fixed but, instead, will remain in a state of constant flux to provide infinite design solutions, from printed matter through to environmental and interactive elements. This allows users to change or 'warp' the identity as they see fit and adds an element of regeneration or revitalisation throughout the lifetime of the identity. We wish to take this opportunity to thank Piquant Media, who realised the project

drs_grid
  1. drs_gridwithlogo
  2. drs_without_thegrid
  3. drs_changing_identity
  4. drs_bookcovers
  5. drs_applied