grand café

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branding and packaging

YCN Student Awards

The brief provided the opportunity to creatively re-launch Grand Café coffee in order to improve engagement with current and new customers. Our solution does not contain any limitations, encouraging people to embrace their wild side. The brand solution is a bespoke typeface that portrays an independent character profile. The corporate colour is a bright orange colour for positive visibility.

This integrated and vibrant campaign expresses Grand Café as an independent, certified coffee producer. The characteristics of Grand Café are portrayed through wild, untamed and free animals of the Rainforest. This separates Grand Café from other brands which are tame and perhaps part of a coffee chain.

  1. packaging
  2. printad
  3. cup